About Ashley
Ashley often says that while his focus has been on customer experience (CX), a large part of delivering exceptional CX comes through employees. This natural link between CX and employee experience has shaped his passion for driving Employee Value Proposition (EVP) initiatives and exploring the service-profit chain concept, which connects employee satisfaction, customer experience, and business performance. Drawing from his extensive background in CX and customer insight, Ashley uses this perspective to help Innecto enhance its strategic product development and drive success through data-driven decisions.
Prior to Innecto, Ashley spent over a decade at Sainsbury's, where he led a large-scale insight transformation and built an internally managed Voice of the Customer (VoC) programme that engages over 3 million customers annually. Outside of work, Ashley is a governor at his local primary school, leading the digital and infrastructure strategy, and also coaches youth football and rugby.
