Skip Navigation

Insights

National Living Wage: how is the push towards a ‘genuine’ living wage changing the shape of pay?

Posted on 11 April 2025 by Simon Cook

The UK's ‘National Minimum Wage’ was introduced in 1999 to protect the lowest paid and has since been expanded to cover over 2 million workers, ensuring they receive a fair rate of pay for their labour.

Brought in by Tony Blair’s New Labour, the main drivers were to reduce inequality and improve living standards for the lowest paid, tackle poverty, prevent exploitation by unscrupulous employers and improve productivity for businesses by reducing turnover and the time and cost of recruiting new staff

The measure was, and still is, broadly popular with the public, but economists have always cautioned against setting the minimum rate too high as it could negatively impact business, and lead to higher unemployment. In short, it is a difficult balancing act between increasing living standards for many low pay workers whilst ensuring businesses can afford the cost increases.

National Living Wage 2025

Since last year’s Autumn Statement we’ve known that the National Living Wage, the Government’s re-branded minimum wage for those aged 21 and over, would rise from £11.44 to £12.21 this month. This 6.7% increase is on the back of two consecutive years of double-digit increases.

The Real Living Wage, a voluntary amount set by the Living Wage Foundation, also increases to £12.60 in the UK and £13.85 in London (up 5% and 5.3%).

Impact on workers and businesses

These increases come at a time when Employer’s National Insurance is also increasing from 13.8% to 15%. The rising cost to the pay bill for many employers has resulted in adjustments to their plans. Looking at the broader spectrum of pay, we were already expecting smaller increases in 2025 than in 2024, partly fuelled by businesses passing on these rising costs to employees in the form of lower pay awards.

Research by Innecto found that almost half of employers who were considering changes based on the NI increase had decreased their overall pay review budget. This is also evident in findings from Brightmine, which forecast the median pay award for the next 12 months to be 3%, down from 4.7% in 2024 and 6% in 2023.

Our key challenge as HR and finance professionals is to balance the rising ‘floor’ of base wages by 5% - 6.7% with pay awards predicted to be almost half of these rates. The challenge of dealing with ‘wage compression’, where the differences between roles or grades is eroded, has been moving up the agenda over the past few years.

Removing grades or amending pay points will go a certain way towards meeting the challenge, but businesses could struggle to find a sustainable solution without a more radical review of their current pay structures. We would recommend three key considerations:

  1. Job Evaluation – can you objectively compare the size of your roles?

Having clarity over the pay differentials between skill levels, or between managers and their teams, depends on the roles in question and should reflect the difference in the size of the roles. A robust Job Evaluation tool like Evaluate allows you to objectively size roles based on:

  • the expertise needed to perform the role
  • the complexity of the role
  • the impact the role has on overall organisational performance

See how Evaluate works >>

  1. Progression Mechanism – how robust is yours?

It’s crucial to understand the impact of your current progression mechanic. By analysing your distribution of pay awards, or any increased movement, you can understand what might compound wage compression.

We have supported various clients to put in place clear and consistent criteria for pay progression which align with the company’s goals.

  1. Benchmark – how do you compare to the market?

Market data can help us understand typical pay differentials between roles, and inform whether decisions need to be made in the short term to stay competitive or can be phased in over a longer period.

Using a specialist Pay Benchmarking tool like PayLab can help with this, and also helps you analyse the same data to compare individual workers against the market and bring clarity to what is the ‘market rate’. This is based on robust market data, rather than salary information from recruitment sites or Glassdoor, which take into account the scope of a role. This can help a lot in mitigating or explaining any anomalies that may have happened, typically due to length of service, performance-based increases or legacy agreements.

See how PayLab works >>

On top of high business rates and the NI hike this uplift in living wage rates will put a squeeze on our ability to derive maximum impact from pay pots while maintaining pay differentials. By using specialist tech tools to fully understand our pay data against the market, we can make clear, informed decisions that work both for us and our workers.

« Back to Insights

×

MENU