Generation Y currently make-up around a third of the global workforce; by 2025 it will be 75%. Each new generation grows up thinking they are different from their parents and the generation before but, in the case of Gen Y it’s certainly true. What's exciting is that this new generation has a new attitude and it's driving some significant changes to the employer,employee relationship ...Read our article by Deborah Rees on 'why Gen Y is changing your reward strategies' in HRZone.