Their challenge
As a result of the pandemic many more people opted for UK-based holidays. As the Caravan and Motorhome Club’s membership and demand for new services increased, it was important to maintain and improve employee engagement. A significant proportion of its loyal and established workforce traditionally mirrored the mature caravan enthusiast, however, this has slowly started to evolve to a younger demographic and they needed to infuse their engagement approach to reflect the new glamping generation. With each site based in a unique and remote location, employees have always been crucial in overcoming challenges and creating a positive experience for the customer. Those workers need to be engaged and motivated and yet often their detachment from HQ was leaving them isolated from the business and feeling unappreciated - a concern for retention and for attracting new talent in a competitive market.Our solution
We identified that by evaluating roles and benchmarking its pay, the Caravan and Motorhome Club could create greater flexibility in its reward structures and take a more strategic view of its Total Employee Value Proposition, including the creation of a new Recognition scheme to engage workers across the club.The outcome
By applying our knowledge and interpreting the data, we helped them build a transparent fair pay strategy that formed the basis of a clear job architecture, and enabled them to build a competitive and fair framework.
To help motivate and engage employees our expert Reward consultants also advised on a new Cheers for your Peers recognition scheme enabling colleagues and managers to thank fellow workers for a job well done, complimented with a quarterly prize draw and an Annual Club Stars award scheme. And with all of this delivered through the HAPI app, staff are encouraged to engage with their rewards and benefits through their smart phones, meaning they are also better connected with the business, every day. Since the introduction of Hapi, employee engagement levels have increased, which in turn is reflected in increased member satisfaction and retention.
Client feedback
Innecto and Personal Group have empowered the Caravan and Motorhome Club to be more confident with decision-making around pay and reward. That in turn has made our people feel more valued. Their consultants invested time to properly understand our challenges and saw them as opportunities to compete and grow. By combining their expertise and technology they have helped us connect with our workforce in a refreshingly transparent way. The HAPI app is like a magic toolbox that brings all the pieces together on a daily basis
